[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bestrock.cz\/jak-vybrat-idealni-potisk-na-firemni-hrnky-tak-aby-prilakal-nove-zakazniky\/#Article","mainEntityOfPage":"https:\/\/www.bestrock.cz\/jak-vybrat-idealni-potisk-na-firemni-hrnky-tak-aby-prilakal-nove-zakazniky\/","headline":"Jak vybrat ide\u00e1ln\u00ed potisk na firemn\u00ed hrnky tak, aby p\u0159il\u00e1kal nov\u00e9 z\u00e1kazn\u00edky","name":"Jak vybrat ide\u00e1ln\u00ed potisk na firemn\u00ed hrnky tak, aby p\u0159il\u00e1kal nov\u00e9 z\u00e1kazn\u00edky","description":"Firemn\u00ed reklamn\u00ed a propaga\u010dn\u00ed p\u0159edm\u011bty jsou pom\u011brn\u011b b\u011b\u017en\u00fdm typem marketingu. Bu\u010f se d\u00e1vaj\u00ed \u010di prod\u00e1vaj\u00ed z\u00e1kazn\u00edk\u016fm, nebo je pou\u017e\u00edvaj\u00ed zam\u011bstnanci, aby t\u00edmto zp\u016fsobem d\u00e1le propagovali firmu \u2013 kolikr\u00e1t jsme u\u017e vid\u011bli, \u017ee v n\u011bjak\u00e9 firm\u011b maj\u00ed zam\u011bstnanci propisky \u010di jin\u00e9<div class=\"entry-read-more\"><a class=\"read-more-link\" href=\"https:\/\/www.bestrock.cz\/jak-vybrat-idealni-potisk-na-firemni-hrnky-tak-aby-prilakal-nove-zakazniky\/\">Read More<span class=\"screen-reader-text\">  Jak vybrat ide\u00e1ln\u00ed potisk na firemn\u00ed hrnky tak, aby p\u0159il\u00e1kal nov\u00e9 z\u00e1kazn\u00edky<\/span><\/a><\/div>","datePublished":"2026-04-14","dateModified":"2026-04-14","author":{"@type":"Person","@id":"https:\/\/www.bestrock.cz\/author\/#Person","name":"","url":"https:\/\/www.bestrock.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4b051168bd2ace843d503d3432ebc4a96ac13303845197b3f2a2634cb21029f6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4b051168bd2ace843d503d3432ebc4a96ac13303845197b3f2a2634cb21029f6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bestrock.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.bestrock.cz\/wp-content\/uploads\/hrnek4_2.jpg","url":"https:\/\/www.bestrock.cz\/wp-content\/uploads\/hrnek4_2.jpg","height":0,"width":0},"url":"https:\/\/www.bestrock.cz\/jak-vybrat-idealni-potisk-na-firemni-hrnky-tak-aby-prilakal-nove-zakazniky\/","about":["Zbo\u017e\u00ed"],"wordCount":427,"articleBody":"      Firemn\u00ed reklamn\u00ed a propaga\u010dn\u00ed p\u0159edm\u011bty jsou pom\u011brn\u011b b\u011b\u017en\u00fdm typem marketingu. Bu\u010f se d\u00e1vaj\u00ed \u010di prod\u00e1vaj\u00ed z\u00e1kazn\u00edk\u016fm, nebo je pou\u017e\u00edvaj\u00ed zam\u011bstnanci, aby t\u00edmto zp\u016fsobem d\u00e1le propagovali firmu \u2013 kolikr\u00e1t jsme u\u017e vid\u011bli, \u017ee v n\u011bjak\u00e9 firm\u011b maj\u00ed zam\u011bstnanci propisky \u010di jin\u00e9 drobnosti s firemn\u00edm logem. I ony na n\u00e1s toti\u017e podv\u011bdom\u011b p\u016fsob\u00ed, a marketingov\u00ed specialist\u00e9 o tom moc dob\u0159e v\u011bd\u00ed.Jedn\u00edm z pom\u011brn\u011b \u010dasto pou\u017e\u00edvan\u00fdch p\u0159edm\u011bt\u016f jsou i hrne\u010dky, a nen\u00ed divu. Ty pou\u017e\u00edv\u00e1 ka\u017ed\u00fd z n\u00e1s \u2013 kdo z n\u00e1s si nikdy ned\u011bl\u00e1 \u010daj \u010di k\u00e1vu, a to jak doma, tak i v zam\u011bstn\u00e1n\u00ed? Pokud nap\u0159\u00edklad pracujeme v kancel\u00e1\u0159i, m\u00e1me \u010dasto na stole hrnek s \u010dajem \u010di k\u00e1vou. Pro\u010d by to tedy zam\u011bstnavatel nevyu\u017eil k propagaci sv\u00e9 firmy?Aby v\u0161ak tento syst\u00e9m v\u016fbec fungoval, je nutn\u00e9 v\u011bd\u011bt, jak vybrat ide\u00e1ln\u00ed potisk na firemn\u00ed hrnky armenit.cz. To toti\u017e nen\u00ed tak jednoduch\u00e9, jak by se mohlo zd\u00e1t. Lidsk\u00e1 psychologie je slo\u017eit\u00e1 v\u011bda, a v tomto p\u0159\u00edpad\u011b s n\u00ed mus\u00edme pracovat, pokud chceme dos\u00e1hnout dobr\u00fdch v\u00fdsledk\u016f. Jak by tedy m\u011bl vypadat?V prvn\u00ed \u0159ad\u011b mus\u00ed samoz\u0159ejm\u011b obsahovat n\u00e1zev firmy, a pokud mo\u017eno tak\u00e9 jej\u00ed logo \u010di symbol, kter\u00fd je s n\u00ed spojen, m\u016f\u017ee to b\u00fdt t\u0159eba i maskot. Tyto mus\u00ed b\u00fdt dostate\u010dn\u011b v\u00fdrazn\u00e9 a tvo\u0159it v podstat\u011b centr cel\u00e9ho potisku. K n\u011bmu by m\u011bly hlavn\u011b sm\u011b\u0159ovat na\u0161e zraky, pokud se na hrnek pod\u00edv\u00e1me.D\u00e1le zde m\u00e1me ot\u00e1zku barev. V\u011bt\u0161ina firem ji\u017e jednu \u010di dv\u011b, kter\u00e9 jsou pro ni typick\u00e9, m\u00e1. Potisk by m\u011bl tedy b\u00fdt vyveden p\u0159edev\u0161\u00edm v t\u011bchto barv\u00e1ch, ty by op\u011bt m\u011bly b\u00fdt nejv\u00fdrazn\u011bj\u0161\u00ed. M\u016f\u017eeme p\u0159idat i jinou barvu, av\u0161ak ta by m\u011bla ty hlavn\u00ed pouze dopl\u0148ovat.D\u016fle\u017eit\u00fd je samoz\u0159ejm\u011b tak\u00e9 samotn\u00fd design. Ten by m\u011bl odkazovat na danou firmu, p\u0159edev\u0161\u00edm na produkty, kter\u00e9 dan\u00e1 firma vyr\u00e1b\u00ed. Pokud se jedn\u00e1 o m\u011bstsk\u00fd \u00fa\u0159ad, je motivem obvykle n\u011bkter\u00e1 z dominant m\u011bsta. Variant je spousta, a mnohdy nen\u00ed snadn\u00e9 vybrat tu spr\u00e1vnou, kter\u00e1 bude pro na\u0161i firmu p\u0159\u00ednosn\u00e1.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak vybrat ide\u00e1ln\u00ed potisk na firemn\u00ed hrnky tak, aby p\u0159il\u00e1kal nov\u00e9 z\u00e1kazn\u00edky","item":"https:\/\/www.bestrock.cz\/jak-vybrat-idealni-potisk-na-firemni-hrnky-tak-aby-prilakal-nove-zakazniky\/#breadcrumbitem"}]}]